Mobile Marketing Business Strategy for 2017
Well into 2017, this is a perfect time to review your small business current marketing strategies and renew your marketing efforts!
Whether you have all the time and money in the world or are stretched for time and on a shoe string budget, we have several marketing tactics you can implement to boost your marketing strategies!
Stop and look around. At any given moment what do you see? Everyone has a smartphone or android in their hands, or at the very least, in their pockets. Most are not even talking on the phone…but texting. Even the most dated phones can send and receive messages!
Forbes Magazine reports that JPMorgan Chase offered to eliminate voicemail for thousands of employees who don’t interact with clients directly. 65% took the offer which resulted in over $3 million in annual savings for the company. In a similar move, Coca Cola employees reported only 6% of their employees decided to keep their voicemail service.
Most workers under age 40 have long relied on email, texting, instant messaging and social media to communicate with others BOTH on the job AND in their personal lives.
This declining phone call exodus is led by millennials (usually defined as people born between 1981 and the early 2000’s), who according to The Wall Street Journal, feel phone calls are an interruption to production and prefer to only take scheduled calls. The new etiquette seems to state that calling someone to interrupt their day can make it seem as if you are prioritizing your own needs over theirs.
Usher in the new era of communication!
By including the option of text messaging with your customers you are incorporating the interface of the future and staying open to the new flow of trending customers.
Texting is the most widely and frequently used app on a smartphone.
Over 80% of American adults text, making it the most common cell phone activity.
90% of all text messages are read in less than 3 minutes of being received.
It takes the average person 90 minutes to respond to email, but only 90 seconds to respond to a text message. (CTIA)
79% of companies believe customers want SMS/text support. (ICMI)
80% of people are currently using texting for business. (eWeek)
Article researched and copy written by Laughing Fox Designs, which exists to provide web design and social media support to small businesses that need creative solutions. ©2017 All Rights Reserved