Free Social Media Tools

Owly is a URL shortener that works well when posting to Twitter, where tweets are limited to just a few characters. It also pairs with HootSuite where you can set up free statistic reports to track posts across multiple social platforms.

Allows you to post and track your social media across multiple networks in one place.

IFTT stands for If This Then That and is a tool that lets you build automated actions called “recipes,” so you don’t have to do them yourself.  For instance, if you want all your Instagram images to post to your FaceBook page, you can do that by building a recipe so you never have do it manually again.